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Advertising
When developing an advertisement, it is imperative
that you understand why you're doing it and what its
purpose is to serve. Sure, its purpose is to sell more product,
but what sort of product and why that product? How does the
sale of that particular product fit into your marketing strategy?
Was it bulk-purchased specifically for a promotion, or is it old
stock that needs to be cleared? And... will the market be receptive
to that product at this point in time?
Don't take pot-shots. Plan your advertising
in advance to ensure it forms a strategic part of your overall marketing
strategy and that, when executed, it delivers a specific outcome.
Talk to us today about developing effective advertisements that
will garner results for you.
Below are some examples of advertisements we
have produced for various companies. Click on the images to see
them at full size (If you are unable to view them, then click
on the 'Acrobat' Icon to download the free Acrobat Reader).
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Kawasaki
Ninja ZX-6R - AMCN
Attitude and
adrenalin - that’s what the Ninja
ZX-6R is all about. This advertisement needed
to convey that same feeling of speed and
excitement you would experience while dialling
the throttle on down a fast piece of road.
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Triple
8 Clothing - Street Machine Magazine
With its roots
in V8 Supercar racing, Triple 8 needed to
create a stirring brand image for the release
of its casual clothing range. They wanted
to bring the intensity and excitement of
motor racing to the mainstream public.
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AEM
Performance Products - Speed Magazine
The challenge
with this advertisement was to effectively
display several different products without
clogging the ad with too much information
or, having one product take the focus away
from any of the others.
The result is a very balanced ad that is
conveys its information very clearly and
with great impact.
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CryO2
Intake Cooling - Speed Magazine
It’s cold
and it’s powerful – The Cry02
cryogenic intake cooling system adds much
increased performance to any kind of fuel-injected
engine.
A simple, yet highly effective bolt-on performance
product, it was vital to convey enough information
to dispel any doubts about the product without
overpowering the reader.
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Bridgestone
Tyres - Two Wheels Magazine
Motorcycle tyres are all about
technology, performance and safety. People must not only form
an emotional attachment, they must also trust the product
and believe it has been thoroughly developed and tested before
they will be convinced to buy.
The advertisement was developed
to convey a high-tech image, explaining the development and
testing the tyres receive in order to arrive at a superior
product that you would trust with your own safety.
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Go Fast
Bits - Fast Fours Magazine
GFB is not just another aftermarket
manufacturer; their mission is to be the No.1 name in high
performance, superior quality engine enhancement products.
With the input of Results Corporation
Marketing Consultants and a layout designed to convey the
message with the greatest impact, the advertisement whas proven
very successful. Resulting not only in increased sales, but
also heightened brand awareness.
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Talon
Wheels & Hubs - Aust Dirt Bike
Talon motorcycle products are manufactured
in England from the finest materials available. They offer
high-performance on extreme durability.
Although these factors are highly
important in motorcycle racing, the image and the 'big names'
that accompany the product are also of great importance due
to the age demographic of the average motorcycle enthusiast.
For this reason, the advertisement
focusses heavily on the well-known riders who use the products.
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SuperPro
- Automotive Aftermarket
SuperPro Polyurethane Suspension
bushings (As manufactured by Fulcrum Suspensions) are some
of the most technologically-advanced
and hard-wearing automotive bushings available.
Designed and manufactured in Australia,
the bushings are largely so successful due to the rigorous
testing procedures they are put through. In short, SuperPro
needed to convey in no uncertain terms that they really do
'Push every limit'.
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Inova
LED Lighting - Outdoor Australia
Inova make the highest quality
and most powerful handheld lighting on the
planet. Military quality and precision,
and slick presentation place these flashlights
in a class of their own.
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Wiseco
Pistons - Fast Fours Magazine
Wiseco wanted to create an advertisement
that would emphasise the precision nature of their high performance
pistons.
Through the use of extreme close-up
photographs showing the precision detail of the product and
the emphasis on not settling for second best, this proved
to be a successful advertisment that reinforced sales of what
was already a strong product
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