Annual and Company Reports

As the primary purpose of an annual report is to convey large amounts of detailed information, it is imperative that the report is put together in a way that assists the reader in this process and entices them to continue reading. This is achieved through careful use of typography and other design elements - The pages can't appear too cluttered or 'random' in layout, as this disrupts the reader's attention and makes for a greater effort to digest the information.

On the other hand, a bland, featureless presentation will do little to hold any interest and may quickly lose the reader's attention. The answer? A careful balance of the two - Structured columns of text broken up by thoughtful use of 'white space' and other elements such as blocks of colour and photographs. All components working in harmony to enhance the communication process rather than dominate and overpower it.

Below are reports we have produced for Gatton Shire Council and Roma Town Council. Click on the images to see them at full size - They may take a few minutes to open. (If you are unable to view them, then click on the 'Acrobat' Icon to download the free Acrobat Reader).